Communication- the human connection, is the key to personal and career success. In general terms, communication is a “two-way process of reaching mutual understanding, in which participants not only exchange information, news, ideas and feelings but also create and share meaning”. Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale. Communication is the Lifeblood of business. Without communication no business or organization survive, grow or exists. It is one of the vital competences of any business and Organization. Communication skills are important for all involved in business and organization from gatekeeper to CEO. With the advent of technology in the globalized and dynamic business environment the aspects of communication have become more indispensable. The whole world has rediscovered the importance of communication and experienced a renewed era of communication during COVID-19 pandemic situation. DCCI Business Institute (DBI) and Bangladesh University of Professionals (BUP) are jointly offering a 6 months’ long Postgraduate Diploma (PGD) in “Business Communication” to meet the all communication aspects of business enterprises.

The objective of the course is to orient with various aspects of Business Communication in details so that participants can apply their subject knowledge in their professional life and career growth.

The contents of the course cover the entire gamut of business communication and developed step by step, built on foundational theoretical knowledge and then focused on practical applicability. The course has been offered for the second time after commendable success in the launching phase. Certainly, the course will bring forth transformation and positive growth among the participants. Total twenty four (24) classes/ sessions each three hours will be held on Friday from 9.00 am - 12.00 pm in 6 months through Zoom online platform on following modules.

• Module-01: Introduction to Business Communication
• Module-02: Classification and Principles of Business Communication
• Module-03: Theories and Models of Business Communication
• Module-04: Impact of Mindset, Attitude, Knowledge, Behavior and Perception in Business Communication
• Module-05: Communication Barriers
• Module-06: Different Types of Communicators and Communication Styles
• Module-07: Behavioral Communication
• Module-08: Emotional Intelligence in Communication
• Module-09: How to develop Reading & Listening skills
• Module-10: Oral Communication & Art of Conversation
• Module-11: Non -Verbal Communication
• Module-12: Art and Techniques of Questioning
• Module-13: Business Writing- How to Develop Professional Writing Skills
• Module-14: How to develop and deliver a presentation
• Module-15: Business Interview
• Module-16: Front Desk Communication and Art of Tele-Conversation
• Module-17: Business Meeting- How to Conduct
• Module-18: Developing Agenda and Minutes of Meeting
• Module-19: Feedback Communication & Performance Appraisal
• Module-20: Business Correspondence
• Module-21: Business Report
• Module-22: Conflict Management & Art of Negotiation
• Module-23: Business leadership & Communication
• Module-24: Business Networking

Renowned, Highly qualified, reputed and experienced Resource Person, having ample theoretical and practical knowledge from home and abroad about related areas, has been invited to conduct respective sessions.

Managers, Assistant Managers and Executive of an organization, Marketing and Sales People, IT Professional, Entrepreneurs, Students of various academic institutions and those, who are interested to develop their communication skill. Candidate(s) must have a Graduate/ Bachelor Degree.

Course fee is Tk. 18,000/-payable in favour of ‘Dhaka Chamber of Commerce & Industry’ by Cash/ Pay Order/ Cheque/ EFT. It could also be paid through bKash merchant number 01766018659 (Payment) with bKash charge. Fee includes cost of tuition, course materials, exams & certificate and excludes VAT & Tax.

10% discount for DCCI Members, DBI & BUP Alumni, Participants from Defense Forces, Women Participants, Students, and 3 (three) or more participants from one organization (one option applicable). Corporate Discount 15% for nomination of 10 or more participants from one organization.

For admission log on to https://forms.office.com/r/05f5Qagxas . Admission would be confirmed to candidates on payment of course fee.

25th January 2024.Seats are limited. First Come First Served.

On successful completion of the PGD, participants will get a certificate signed by the President, DCCI and the Vice Chancellor, BUP.

For more information, please contact to DBI, Phone: 02 9552562 Ext. 281/137/124 & 02 9550104, Mobile: 01913745062/ 01718972656, Fax: 9560830 E-mail: dbi@dhakachamber.com