Effective and Professional Marketing Management

Date:25-26 January 2019
Time:10.00 am to 05.30 pm
Last Date of Registration: 23 January, 2019
Venue:DBI, Dhaka Chamber Building (11th floor), 65-66 Motijheel C/A, Dhaka-1000

Course Fee: Tk. 5500


Register now    Registration Form
Contact: 01718972656, 9552562 (Ext - 281,137), tamanna@dhakachamber.com

Introduction

An organization must have market orientation while producing goods and services to ensure sustained operation and growth. The marketing/sales manager is responsible for the crucial functions of assessing and estimating demands for the products and services, selling & distribution and ensuring customers’ satisfaction. Thus, the skill of the marketing manager is critical for the success of an organization. In order to familiarize these matters, the training course has been offered by DBI.

Course Contents

  • Introduction to Marketing, Marketing & Sales Promotion;
  • Local Rules and Regulations, Market Segmentation, Targeting & Positioning; Competition Analysis & Competitive Advantage; Product Planning & Pricing Strategy; Distribution Management; Market Promotion, Integrated Marketing Communication; Tools and techniques of modern salesmanship; Advertising & Sales Promotion; Preparation & Implementation of Marketing Plan, Role play; Test of learning through group presentation.

Facilitators

Highly qualified, professionally trained, reputed and experienced resource persons in the related areas, having ample theoretical and practical knowledge with current information, are invited to conduct the training courses/workshops.

Registration Process

The intending participants may collect Registration Form from DCCI Business Institute (DBI) or download copy from www.dcci-dbi.edu.bd . Participants belonging to the target group will be registered on payment of requisite fees by Pay Order (PO)/ Demand Draft (DD) or in Cash in favour of Dhaka Chamber of Commerce & Industry or pay with cost of payment through bKash, Wallet number 01766018659 (Payment process: dial *247# and select option 3.Payment & write 1 in counter no.).

Discount

: 10% for (one option applicable): (i) DCCI Members; (ii) Women participants; (iii) Students (pursuing his/her underg raduation & post graduation); (iv) Three (3) or more participants from one organization for same course; (v) Early bird package (payment 5 days before registration deadline); and 15% corporate discount for 10 (ten) or more participants from the same organization to one programme.