A company’s channel decisions directly affect every other marketing decision. Companies often pay too little attention to their distribution channels, however, sometimes with damaging results. Top management looks at pricing strategies and policies on a daily basis. Everyone is interested in the effects of the promotion program. But distribution is the stepchild. Everyone takes it for granted. In some companies, managing the distribution network is left to the individual territory or regional managers. If there is a designated manager of distribution, the job often goes to someone with little or no background and little support. DBI has been offered this workshop to familiarize these matters.

• Concept of Distribution: Myths of Distribution;
• Channels of Distribution, Nature of Distribution Channels;
• Channel Functions; Channel Behaviour and Organization: Vertical and Horizontal;
• Distribution Strategies Design and Management;
• Physical Distribution and Logistics Management;
• Total Cost of Distribution;
• Developing Distribution Network: Management of the Whole System;
• Preparation of Agreement; Monitoring Development and Building Relationship;
• Planning, Management, Launching and Monitoring a Distribution System;
• The Case of Successful Distribution Companies;
• The Case of Distribution;
• Practical Exercise; Question & Answer Session.

Facilitator of this training is Mr. Malik Iqbal Kabir, Associate Director, Healthcare Distribution - A distribution wing of Healthcare Pharmaceuticals Limited. 20 years of experience in Supply Chain, Material Requirements Planning, Procurement Planning, Procurement, Logistics, Inventory Management, Distribution, IT Infrastructure Development, Quality Management System and has done his specialization in Supply Chain Management.

Tk. 3,000/- payable in favour of ‘Dhaka Chamber of Commerce & Industry’ by cash/pay order/cheque/ transfer by online banking. It could also be paid through bKash merchant number 01766018659 (payment) with bKash charge Tk.50/-. Course fee includes refreshments, lunch, stationery, learning materials and excludes VAT and Tax. Admission would be confirmed to candidates on payment of registration fee.

10% for (one option applicable): (i) DCCI Members; (ii) Women participants; (iii) Students (pursuing his/her undergraduation & postgraduation); (iv) Ex-Trainees of DBI; (v) Three (3) or more participants from one organization for same course; and 15% corporate discount for 10 (ten) or more participants from the same organization to one programme.

The intending candidates are requested to fill-up Online Registration Form log on to https://forms.office.com/r/CkFLx5i3Bq

Certificate will be awarded.