Introduction
This online training course is intended for the marketing professional who are seeking to develop skills and understanding of Professional Marketing. Through the online certificate course, you will cover Fundamentals of Marketing, Market Insights, Brand Management, Marketing Campaign, Professional Communication, Distribution & Channel Management and Marketing Strategy. DCCI Business Institute (DBI) and American International University-Bangladesh (AIUB) are jointly offering 3 months long Online Certificate Course on ‘Professional Marketing’ to familiar these matters. The course is being offered for the second time after having commendable success in the last first batch.
Objectives:
The objective of the course is to learn about the role of marketing in the organization and the key concepts that underpin the activities of the marketing practitioner. Through this course participants will be able to explore the marketing environment, buyer behavior in the competitive era, market research, and the market planning process.
Who Can Attend:
Entrepreneurs/Business Owner, Managers/Assistant Managers and Executive of organizations, Marketing Professionals, Students of various academic institutions and those, who are interested in Professional Marketing.
Modules:
- Module 1: Fundamentals of Marketing
- Module 2: Fundamentals of Marketing
- Module 3: Fundamentals of Market Insights
- Module 4: Fundamentals of Brand Management
- Module 5: Fundamentals of Brand Management
- Module 6: Planning of Marketing Campaign
- Module 7: Planning of Marketing Campaign
- Module 8: Fundamentals of Professional Communication
- Module 9: Fundamentals of Distribution & Channel Management
- Module 10: Fundamentals of Marketing Strategy
Facilitators:
Highly qualified, professionally trained, reputed and experienced resource persons in the related areas, having ample theoretical and practical knowledge from home and abroad, with current information, has been invited to conduct respective sessions.
Fee:
Tk. 12,000/- payable in favour of ‘Dhaka Chamber of Commerce & Industry’ by BEFTN/ Pay Order/ Cheque/ Cash Deposit. It could also be paid through bKash merchant number 01766018659 (Payment) with bKash charge.The Fee includes cost of tuition, course materials, exams & certificate and excludes VAT & Tax.
Discount:
10% for (one option applicable): (i) DCCI Members; (ii) DBI & AIUB Alumni; (iii) Women participants; (iv) Students (pursuing his/her undergraduation & postgraduation); (v) Three (3) or more participants from one organization. Corporate Discount 15% for nomination of 10 or more participants from one organization.
Admission Procedures:
For admission log on to https://forms.office.com/r/dke6qt8HJ8 Admission would be confirmed to candidates on payment of course fee.
Admission Deadline:
20th May 2024. Seats are limited. First Come First Served.
Certification:
On successful completion participants will get certificate signed by the President, DCCI and the Pro-Vice Chancellor, AIUB.
Contact:
For further information, please contact to DBI, Cell # 01837-629261 & Tel: +88 02 47122986 Ext. 137/281; 09666319653 E-mail: sumaiya@dhakachamber.com & dbi@dhakachamber.com .