This online training course is intended for the marketing professional who are seeking to develop skills and understanding of Professional Marketing. It will cover Fundamentals of Marketing, Market Insights, Brand Management, Marketing Campaigns, Professional Communication, Distribution & Channel Management, and Marketing Strategy. DCCI Business Institute (DBI) and American International University-Bangladesh (AIUB) are jointly offering a 3-month Online Certificate Course on ‘Professional Marketing’ to familiarize these topics. The course is being offered for the third time after having received positive feedback from participants of the previous two batches.

The objective of the course is to learn about the role of marketing in the organization and the key concepts that underpin the activities of the marketing practitioner. Through this course participants will be able to explore the marketing environment, buyer behavior in the competitive era, market research, and the market planning process.

Entrepreneurs and business owners, managers and executives of organizations, Marketing Professionals, Students of various academic institutions and those, who are interested in professional marketing.

• Module 1: Fundamentals of Marketing (2 sessions)
• Module 2: Fundamentals of Market Insights
• Module 3: Fundamentals of Brand Management (2 sessions)
• Module 4: Planning of Marketing Campaign (2 sessions)
• Module 5: Fundamentals of Professional Communication
• Module 6: Fundamentals of Distribution & Channel Management
• Module 7: Fundamentals of Marketing Strategy

Highly qualified, professionally trained, reputed and experienced resource persons in the related areas, having ample theoretical and practical knowledge from home and abroad, with current information, have been invited to conduct respective sessions.

Tk. 12,000/- payable to ‘Dhaka Chamber of Commerce & Industry’ by BEFTN/ Pay Order/Cheque/Cash Deposit. It could also be paid through bKash merchant number 01766018659 (Payment) with a bKash charge. The Fee includes the cost of tuition, course materials, exams & certificate and excludes VAT & Tax.

10% for (only one option is applicable): (i) DCCI Members; (ii) DBI & AIUB Alumni; (iii) Women participants; (iv) Participants from Defense Forces; (iv) Students (pursuing his/her undergraduate & postgraduation); (v) Three or more participants from one organization. 15% Corporate Discount for nomination of 10 or more participants from one organization.

The applicant may collect the Registration Form from the DBI office and submit the completed form to the same office. Furthermore, an online version of the Registration Form is available for online submission at the following link : https://forms.office.com/r/dke6qt8HJ8 Admission would be confirmed to candidates on payment of the course fee.

November 14, 2024. Seats are limited. First Come First Served.

On successful completion participants will get certificate signed by the President, DCCI and the Pro-Vice Chancellor, AIUB.

For further information, please contact DBI, Mobile # 01766018659 & Tel: +880247122986; +88-09-666888555 Ext. 1034/ 1014; E-mail:dbi@dhakachamber.com.