Your brand resides within the hearts and minds of customers, clients and employees. It is the sum total of their experiences and perceptions, some of which you can influence, and some you cannot. A strong brand is invaluable as local and global competition intensifies day by day. It is important to spend time in researching, defining, and building your brand. The marketing manager is responsible for the crucial functions of assessing, creating and fulfilling demands for the products and services, selling and distribution and ensuring customers’ satisfaction. DBI is going to organize the training course to enhance the skill & ability of participants in this regard.

• Power of brand, corporate brand marketing, corporate image,
• Corporate communications, Marketing communications & branding,
• Product VS Brand, Integrated Communications etc;
• Reputation Management: definition and functions,
• Reputation management through corporate communication,
• Elements of corporate communication,
• corporate communication tools and platforms,
• Treating the corporate as a brand,
• Measuring reputation and reputation ratings;
• Corporate brand vs. product brand & corporate brand and visual identity;
• An Introduction to Marketing;
• Market Mix and Environmental Factors;
• Understanding Consumers; Market Segmentation;
• Market Research and Positioning; Product Development & Pricing Strategy;
• Tools and techniques of modern salesmanship;
• How to be a good salesman, Role play, Advertising & Sales Promotion;
• Sales Management and Distribution Management; Question & Answer.

Facilitator of the training is Mr. Ted Setu Ghosh, Sr. Manager (Marketing), Pact Group Holdings Ltd. Prior to the Present Position, he was the Manager, BTL Marketing at DBL Ceramics Ltd. He also worked in Star Ceramics Limited, BRAC IT Cervices Limited, Partex Star Group, Expressions Limited, PRAN-RFL Group and Prestige Bengal Limited in various Marketing & Brand Communication role. He has a vast knowledge of corporate sector mainly in Construction Materials, FMCG and Consumer Service. He has more than 12 years’ Experience in Marketing & Brand Communications. He has experience in working in the field of Online & Offline Marketing, Brand management& Event Management. Mr. Ghosh is specialized in designing and implementing various online & offline Marketing Campaigns, Events & Market Activations, Brand Promotions and Product Development & Distribution plans.

Tk. 3,000/- payable in favour of ‘Dhaka Chamber of Commerce & Industry’ by NPSB/Pay Order/ Cheque/ Cash Deposit to Bank/ bKash charge. Course fee includes refreshments, lunch, stationery, and learning materials and excludes VAT and Tax.

10% for (one option applicable): (i) DCCI Members; (ii) Women participants; (iii) Students (pursuing his/her undergraduation & postgraduation); (iv) Ex-Trainees of DBI; (v) Three (3) or more participants from one organization for same course; and (vi) 15% corporate discount for 10 (ten) or more participants from the same organization to one programme.

The intending candidates may collect Registration Form from DBI Office for submitting to DBI after filling up duly or log on to https://forms.office.com/r/CkFLx5i3Bq for registration.

Certificate will be awarded.