An organization must have market orientation while producing goods and services to ensure sustained operation and growth. The marketing/sales manager is responsible for the crucial functions of assessing and estimating demands for the products and services, selling & distribution and ensuring customers’ satisfaction. Thus, the skill of the marketing manager is critical for the success of an organization. In order to familiarize these matters, the training course has been offered by DBI.

• Introduction to Marketing, Marketing & Sales Promotion;
• Local Rules and Regulations, Market Segmentation, Targeting & Positioning;
• Competition Analysis & Competitive Advantage;
• Product Planning & Pricing Strategy;
• Distribution Management;
• Market Promotion, Integrated Marketing Communication;
• Tools and techniques of modern salesmanship;
• Advertising & Sales Promotion;
• Preparation & Implementation of Marketing Plan, Role play;
• Test of learning through group presentation.

acilitator of the training is Mr. Ted Setu Ghosh, Sr. Manager (Marketing), Pact Group Holdings Ltd. Prior to the Present Position, he was the Manager, BTL Marketing at DBL Ceramics Ltd. He also worked in Star Ceramics Limited, BRAC IT Cervices Limited, Partex Star Group, Expressions Limited, PRAN-RFL Group and Prestige Bengal Limited in various Marketing & Brand Communication role. He has a vast knowledge of corporate sector mainly in Construction Materials, FMCG and Consumer Service. He has more than 12 years’ Experience in Marketing & Brand Communications. He has experience in working in the field of Online & Offline Marketing, Brand management& Event Management. Mr. Ghosh is specialized in designing and implementing various online & offline Marketing Campaigns, Events & Market Activations, Brand Promotions and Product Development & Distribution plans.

Tk. 3,000/-payable in favour of ‘Dhaka Chamber of Commerce & Industry’ by NPSB/ Pay Order/ Cheque/ Cash Deposit to Bank/bKash. Fee includes cost of tuition, course materials, refreshment, lunch, certificate and excludes VAT & Tax.

10% for (one option applicable): (i) DCCI Members; (ii) Women participants; (iii) Students (pursuing his/her undergraduation & postgraduation); (iv) Ex-Trainees of DBI; (v) Three (3) or more participants from one organization for same course;and 15% corporate discount for 10 (ten) or more participants from the same organization to one Course.

The intending candidates may collect Registration Form from DBI Office and submit the completed form to the same office. Furthermore, an online version of the Registration Form is available for online submission (link:https://forms.office.com/r/CkFLx5i3Bq). Please contact at 01913745062 for more information.

Certificate will be awarded.